Did you know that 60% of the emissions for washing our clothes are due to the heating of the water?

Get impeccable results with Dash tips by washing your laundry in cold water.

To wash laundry in an environmentally-friendly way and reduce CO2 emissions, you need to know that the higher the washing temperature, the higher the greenhouse gas emissions and your electricity bills. “But cold water can't guarantee optimal washing results”, some would say. Are you sure this is actually the case? Let's find out how Dash and Hoover can help you make the shift.

Is washing at lower temperatures less effective?

Old habits die hard, we know. We've been washing with hot water for so long that we think it's the only way to get impeccably clean garments. Conversely, lowering the temperature is seen as an ineffective method that can compromise the cleanliness of the garments. Fortunately, this is not the case and thanks to the latest innovations developed by the manufacturers of appliances and detergents in recent years, washing machines have come a long way in terms of improving their efficiency. Dash, a well-known manufacturer of detergents, thanks to its experience and commitment to protecting the environment, has developed detergents suitable for low temperatures, so that washing with cold water can provide truly brilliant results!

What are the benefits of washing in cold water?

Even small things can have a big impact, and this also applies to washing our laundry at low temperatures. Here are the main advantages of lowering the washing temperature:
• It protects the colours of the garments from fading;
• It minimises the risk of fabric shrinkage;
• It prolongs the life of your garments;
• It saves on your electricity bills, thanks to energy savings of up to 60%* ;
• It reduces the CO2 emissions produced during laundry washing and minimises your environmental impact.

*Energy consumption of a washing machine, from 60°C to 30°C, normal cycle.

How to wash clothes in an eco-friendly way with Dash and the Hoover App

App washing programmes combined with Dash products will be your allies when it comes to washing your garments in an eco-friendly way.
Just follow these four simple steps:

• Use the right laundry products: washing in cold water is really simple, as long as you have the right detergent. Use the Dash All-in-1 PODS® washing capsules after loading the washing machine and set a lower temperature. Dash's power will take care of everything else thanks to the unique combination of detergent actives, including patented enzymes and wash enhancers. These ensure an optimal wash that removes the most stubborn of stains even at low temperatures, guaranteeing a deep and hygienic cleaning whilst simultaneously reducing carbon dioxide emissions.
Take a look at the Tips&Hints on your app to learn more about what constitutes the ideal product for your laundry needs.

• Choose a cold cycle: the app will help you at this stage. Go to your washing machine's programme list. Thanks to the filtering tool, you can find a list of the most environmentally-friendly programmes. By combining low-temperature programmes with Dash products, you’ll achieve perfectly clean but - above all - cheaper laundry.

• Track your progress: the app provides you with in-depth stats to analyse your washing style and see your progress. For example, through a simple graph you can monitor the temperature distribution of the cycles launched and observe the benefits of using a high-performance product, such as that provided by Dash.

• Take care of your washing machine: the production of a new washing machine requires large amounts of energy, not to mention the emissions produced by its shipment to your home. The most ecological choice is therefore to take care of your washing machine to prolong its life and postpone when you will need to buy a new one as much as possible. The app - thanks to the section dedicated to maintenance - will provide you with some tools and tips useful for maintaining the optimal state of your washing machine.

In light of all this, are you ready to wash in cold water? Every degree makes a difference!